Practice Makes Perfect: Adopting the Pivot
Sometimes words haunt me. I’m not sure if others experience this phenomena, but I find that it occasionally advises idea development. In the case of the most recent example, “pivot,” it found me three...
View ArticleEverything Is Marketing Episode 141: Changes from the FTC with “Native Ads”
Ch-ch-ch-changes are here when it comes to labeling native content. What does that mean for you and how can you get your publishing up to the new standards set by the FTC? Here is the press release The...
View ArticleEverything Is Marketing Episode 142: The Fear Appeal
Our first big snow storm of the year and fear gripped the land so I figured I would play a bit today and unpack the science of what marketers call “the fear appeal”. The post Everything Is Marketing...
View ArticleEverything Is Marketing Episode 146: Glenn Stevens from The Detroit Regional...
Glenn Stevens from the Detroit Regional Chamber stops by to talk about the North American International Auto Show (NAIAS), the Internet of things in the auto industry, the health of Detroit, and a...
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